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We build our marketing plans based on known buyer behavior.

Data shows that 97% of home buyers find their dream home in one of only four ways.
As a result, Bay North Realty builds our marketing plans based on targeting these four channels.

  1. Agents: At Bay North Realty we ensure that our listings catch the eye of every agent working in our market and provide them with tools to make marketing our listings to their clients as effortless as possible. Real Estate agents use the Multiple Listing Service (MLS) to scout for homes for their clients and the national listing sites such as and Zillow pull their data directly from the MLS. As a result, we focus on making sure each listing has its best foot forward when we input it into the MLS. With every listing, we bring in professional stagers and photographers to ensure that every feature is property highlighted. Our professional marketing team works closely with homeowners to write a description that captures the essence of the listing. We also create informative and beautiful brochures that are available in printed form and online. We distribute the materials to agents and make them available digitally, so they are easily passed along to interested clients.
  2. Internet: We feature all our listings on our optimized website. We are a Premier Agent with Zillow which means that we will be the agent featured when your listing is shown to prospects interested in your home- this is a huge benefit! We want to make sure that when an interested party asks for more information, they will get one of the Bay North team members who are intimately familiar with your property rather than an agent who has not been in your home. We also work closely with to ensure that our agent profile is robust.
  3. Signage: We are proud of the eye-catching nature of the Bay North Realty brand. Our signs are large, easy to read and always professional looking.
  4. Social Media: Our social media presence is something that we take seriously. We have a very active Facebook page that is followed by locals and parties interested in Northern Michigan real estate. We always boost our posts through Facebook advertising to maximize the visibility of our listings. We also post on Instagram and are continuing to build this avenue. Our partner team members also share our posts so that our listings are visible to their audiences as well.

We don’t stop here!

Print is an additional focus for our marketing team. We are proud to feature our listings in local publications that have a national reach – Traverse Magazine and HomeLife. We hear from clients and prospects all the time that they see our featured homes in those publications, so we know it is working!

In building our property specific marketing plans we also frequently include direct mail and newspaper.

Some samples of recent marketing materials are below:

Home Life Ad
Traverse Magazine Ad
Traverse Magazine Ad
Petoskey News Ad


Direct Mail
Direct Mail